Pure Desi Ghee from Oxford County is that treasure — made from Canada's finest butter, not reassembled from imported ingredients. And a treasure deserves to be one tap away from every Canadian kitchen: pan-Canada availability only a digital-first brand can deliver. One million dollars opens that route.
blocked & committed, of a $1,000,000 CAD route goal
The Canadian Route is not a plan on a slide — its first product is already jarred, labelled and launching. The raise fuels the rest of the pipeline.
The route's proof: 1.6 kg jars of pure desi ghee, slow-simmered from Oxford County butter. Milk fat, nothing else added. Launching this Diwali, digitally-first on GoDirect.
Canada is one of the world's great growers of oilseeds — the Canadian Route's next chapter bottles that strength for the kitchens we serve, under the same promise: nothing added, nothing hidden.
Canadian farms grow more than the fresh aisle can carry. Individually quick freezing preserves that produce at its harvest-day best — instead of losing it at the supermarket's pace — and brings it to the pantry year-round.
Each launch funds confidence in the next. Staples, flours, the pantry the diaspora actually cooks from — added the caravan way: one proven treasure at a time.
Ghee, spices and staples aren't discretionary here — they're the weekly shop. And the community clusters in exactly the metros a digitally-first brand serves best. Detailed market sizing lives in the data room.
Silk Route was conceptualized in Canada, in the year Canadians started reading labels — a response to the tariff era and to a harder question about imported food: where does this actually come from, and what happened to it on the way? Our answer is a brand that makes here what can be made here, and imports only from the true source when it can't.
The Canadian Route is the "make it here" half of that promise, and it holds a structural advantage most food startups can't buy: Canadian dairy, Canadian canola and Canadian-frozen produce don't cross oceans, don't sit in transit for months, and meet some of the world's tightest food standards by default. Fresher by geography, trusted by design.
And the demand side is not a guess. Canada's South Asian community is over 2.5 million people and growing fast — households that cook daily from exactly this pantry, concentrated in the metros our digital-first channel already serves. The first jar ships this Diwali. The route is asking for fuel, not faith.
Make in Canada what Canada makes best (dairy, oils, frozen produce); import single-origin from the true source only when the treasure demands it.
Digitally-first across North America — brand site + delivery channel, no listing fees, no shelf-space rent, full margin visibility per jar.
Products land on cultural peaks — ghee at Diwali — when demand is highest and marketing is warmest. Each launch funds confidence in the next.
Eight years in private-equity operations, an exit in India, and now building Canada's South Asian super app. Bullish on the Canadian CPG brand story — he launched Silk Route in 2026 to prove it.
Operating inside PE-backed businesses — the discipline this route runs on.
Thyrocare Diagnostics (USD 42M) · Cremica Biscuits (USD 67.5M).
Built and exited Peri CRM — enterprise SaaS for the Indian CPG industry, 1,500+ paying users.
GoDirect — A Super App: building toward 2M South Asians on one digital platform, and the channel this campaign sells through today.
Indicative allocation across the route's launch pipeline; the detailed plan by launch and quarter lives in the data room.
Funding updates from the route, by mail — how the ledger moves, what launches next, when a new route opens. No commitment, no money. Eligible investors are invited into the private room from this list.
You're already on the route.
Your access code got you past this step — the ledger above is open, and the investor room holds the terms and documents.
We are inviting Canadian investors first for the Canadian Route, and welcome interest from Indian and other international investors — eligibility depends on the securities rules of your jurisdiction, which we confirm before any invitation. Registering interest is open to everyone and commits you to nothing.
The headline shape is above; detailed valuation, the instrument, and the cap table live in the data room — one email code away for eligible investors. We keep the detail there deliberately: it's both good manners and how the rules work.
Never. Any investment happens through definitive legal documents, executed directly — the website only tells the story and takes your name. If anyone asks you to pay through this site, it isn't us.
The Canadian Route pipeline: scaling the Diwali ghee launch, then bringing Canadian edible oils and IQF produce to market under the same zero-adulteration promise — inventory, production, launch marketing and the working capital that ties it together. The detailed use of funds is in the investor room.
Because that's how the original Silk Route grew — one road at a time, each proving itself before the next opened. Route-by-route raises keep every dollar tied to launches you can see, taste and track. Canadian money opens the Canadian road; the Indian Route raises on the route's other end; the Export Route follows.
This page is informational and is not an offer to sell, or a solicitation of an offer to buy, securities in any jurisdiction. The route goal describes the company's business plan, not the terms of any offering. Registering interest creates no obligation on either side. Any investment opportunity will be made available only to eligible investors, in permitted jurisdictions, through definitive documents that you should review with your own advisors. Silk Route Global Inc. does not collect funds through this website.